Challenge
When the state of Ohio legalized sports betting in 2023, an untapped market with a Super Bowl of opportunities came to life. For betJACK, the challenge was to solidify itself as a leading sports betting platform with a strong brand presence despite the highly competitive landscape.
Solution
We know how vital it is to be the first in any industry, so we teamed up with Stern Advertising to create a comprehensive strategy with content that focused on speed, engagement, and brand differentiation. We centered the content around betJACK’s loyal commitment to Ohio sports fans, thus making the brand more personable and trustworthy.
Campaign
Gambling is high energy, and our strategy was no different. We dealt out a comprehensive promo campaign involving digital advertising, social media, and targeted display ads.
Results
betJACK saw unprecedented growth within the first few months of launch, surpassing key performance indicators.
- Market Leadership: Was quickly established as a dominant player in the Ohio sports betting market.
- User Acquisition: Exceeded user acquisition goals by 26% within the first quarter.
- Customer Retention: Achieved a high customer retention rate through exceptional user experience and loyalty programs.
- Revenue Generation: Surpassed revenue projections by 33% within the first year of operation.
- Brand Awareness: Gained significant brand recognition and positive sentiment among Ohio sports fans.
impact
By acting fast and executing a well-rounded marketing strategy, betJACK helped establish itself as a leading sports betting platform in Ohio. The campaign demonstrated the power of a focused approach and the importance of rapid execution in an evolving and highly competitive market.
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