Challenge
In a world of conventions, how do you make yours stand out? That was the challenge brought forth by the annual Wine & Spirits Wholesalers convention, where Cross Tier Creative teamed up with Odyssey Creative and Production Resource Group (PRG) to create a powerful experience that attendees could see, feel, and remember forever.
Solution
Mirroring the soft curves of both wine and spirit bottles, our team and partners leveraged the latest technology of curved LED screens for an immersive and interactive general session. The content we brought to the integrated screens included a dynamic blend of Vegas-themed show graphics, grand storytelling, and a few transitional "wow" moments that evoked emotions and engaged the audience on a deeper level.
Campaign
"Immerse, Engage, Inspire." With these campaign words, the curved LED screen served as the event's centerpiece, showcasing product imagery, brand videos, and opportunities for audience engagement. Bringing the audience from general session loops into a world of James Bond/Casino Royale-inspired sequences (as one example), we made it possible for attendees to enjoy an entirely new kind of convention.
Results
The curved LED screen was a resounding success, exceeding the client's expectations with both attendee engagement and brand impact.
- Increased Foot Traffic: The visually striking general session attracted significantly more attention than traditional sessions.
- Enhanced Brand Perception: The immersive experience elevated the client's brand image and positioned them as an industry innovator.
- Measurable ROI: The event generated a high return on investment through increased product visibility, lead generation, and social media engagement.
impact
We love an opportunity to push boundaries! This Las Vegas experience really brought together the worlds of LED technology and motion graphics as an experience with its innovative curved screen and content. The brand engagement, business growth, and industry recognition were well worth the effort.
Marc Collins, PRG Executive Producer
"I'm continually impressed by the depth and creativity Cross Tier Creative brings to everything they builds. There's always a tremendous amount of thought and intention in every choice, and their execution is incredibly strong. I appreciate their versatility as well; they can tell equally strong stories through traditional video media, animation, and complex motion graphics."
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